A bit­ter taste

Vocable (All English) - - À 360° -

Amer­i­can cof­fee­house chain Star­bucks has opened its first branch in Italy. Lo­cated in Mi­lan’s Pi­azza Cor­du­sio, it is not the usual cof­feeshop, but rather a huge “Roast­ery” – one of only three Star­bucks Roas­t­er­ies world­wide – where peo­ple can see the cof­fee roast­ing process and en­joy the Ital­ian tra­di­tion of aperitivo, which con­sists of cock­tails and light nib­bles in the early evenings. More Star­bucks cof­fee shops will open in Mi­lan over the rest of the year. The new roast­ery is set to cre­ate 300 jobs but the city’s in­hab­i­tants were not thrilled about this open­ing. Italy has one of the world’s most de­vel­oped cof­fee cul­tures and Ital­ians have been re­sist­ing Star­bucks for years, crit­i­ciz­ing its al­leged over­priced and poor qual­ity cof­fee.

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