Will you vote 4 me?

Vocable (All English) - - À La Une -

For this year’s midterm elec­tions, per­son­al­ized text t mes­sages sent to vot­ers’ phones are the cam­paign tools that can­di­dates use the e most. Can­di­dates even favour these over TV ads, door-to-door cam­paign­ing and so­cial me­dia plat­forms. “There’s no ques­tion that tex­ting is the break­out tech of 2018,” said Eric Wil­son, a Repub­li­can dig­i­tal strate­gist, to the New York

Times. “There’s so much com­pe­ti­tion in the in­box, we’re look­ing for other chan­nels. For now, that’s text messaging.”

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