An Amsterdam bakery called “Anne & Frank” has been forced to change its name after a public outcry. Critics argued it was tasteless for the owner to link his business to the world-famous Holocaust victim. The latter said that Anne Frank was a heroine of his, like many people, and that it “seemed like a nice name” because his bakery is located close to the Anne Frank House.
insensitive rude, thoughtless, uncaring, here, offensive / tribute homage / bakery place that sells bread and pastries / public outcry public anger / to
argue to assert, claim, maintain / tasteless in bad taste / the latter the last of two things just mentioned / to be located to be situated.