Inside Zan TV
Une chaîne de télévision par et pour les femmes
Une télé pour les femmes.
Bienvenue sur Zan TV, la première chaîne afghane 100% féminine. Créées et animées par des femmes, ses émissions abordent sans tabou le quotidien et les droits des Afghanes. Accès à l’éducation, à la politique, mariages forcés, violences… Dans un pays où plane toujours l’ombre des Talibans, Zan TV veut faire évoluer les mentalités.
After a city-wide billboard campaign featuring a group of young women standing with arms folded, the women’s media network Zan TV launched in Kabul, Afghanistan, five months ago, with a panel discussion about the right to vote and a Facebook cover photo that read: “We mirror you all”.
2. Zan, meaning “women” in Arabic, is the first TV station in Afghanistan to be made for and run entirely by women. It’s a radical initiative for a country where the television industry is run solely by men and where just 16 years ago, journalism and even access to education for women were banned. “We want women to have an active role in politics and society,” says Nasrine Nawa, 26, Zan’s director of news programming. “We’re empowering them to lead independent lives outside the home.”
3. Nawa’s mission is to train the next generation of female Afghan journalists. Fifty women aged 17 to 28 work for Zan; half are qualified, half are learning on the job. “Many trained journalists are jobless because most TV stations won’t employ women, so we do. We also want to train young women who might not have access to education because of where they live or their family,” says Nawa.
4. The TV station was founded by the media entrepreneur Hamid Samar, who saw a gap in the market when going through dozens of job applications from women at another TV station. The Afghan media landscape is already packed, with about 70 satellite TV stations, and competition for ratings is rife. 5. Zan’s task is to build an audience by developing cutting-edge shows on the issues affecting millennial Afghan women, such as negotiating Islam as a feminist, reproductive rights, managing finances and careers. The most popular shows are the Daily News show hosted by Yasamin Yarmal and a weekly evening show that features conversations with radical Afghan women such as the politician and activist Fareeda Kuchi Balkhi, from Afghanistan’s nomadic Kuchi tribe. Zan also runs a daytime cookery programme on how to make speedy healthy meals.
6. “What makes us stand out is that we talk about everything that has touched women’s lives,” says Nawa. “Women have been a marginalised community for so long in Afghanistan. We want to prove they have the power to take control and change their lives, if they want.”
7. For a new TV station, the ratings are impressive. According to Samar, an average of 90,000 people are tuning into the morning news programme.
8. Mehria Azali, 22, is a journalist and presenter at Zan. She is keen to introduce a strong female narrative to the Afghan news agenda and explore issues such as underage marriage, rape and access to education. “During the Taliban’s rule, women were wanted in the home to satisfy male needs,” she says. “Things have got better, but rights for women are still very bad, especially outside Kabul. When they watch TV, Afghan women don’t see issues that affect them being talked about. We want to change that.”