LO­GIC, THE RAP­PER TA­KING ON THE WORLD WITH PO­SI­TI­VI­TY

Lo­gic, un rap­peur qui porte un mes­sage po­si­tif

Vocable (Anglais) - - Culture -

« Paix, amour et op­ti­misme », voi­là le cre­do du rap­peur Lo­gic. Son troi­sième al­bum, « Eve­ry­bo­dy », l’a pla­cé au som­met des charts amé­ri­cains à tout juste 27 ans. Pau­vre­té, ra­cisme, ho­mo­pho­bie, dé­pres­sion… Dans ses textes en­ga­gés, Lo­gic ne s’in­ter­dit au­cun su­jet. Il se­ra en concert au Ba­ta­clan le 29 oc­tobre.

The 27-year-old rap­per Lo­gic knows he’s made it. His al­bum “Eve­ry­bo­dy,” re­lea­sed in ear­ly May, de­bu­ted at No. 1 on the Bill­board pop chart. His San Fer­nan­do Val­ley­house re­flects the spoils that come with such suc­cess. 1. to make, made, made it réus­sir / to be re­lea­sed sor­tir / to de­but ici, se his­ser di­rec­te­ment / Bill­board pop chart clas­se­ment des chan­sons pop les plus po­pu­laires du mo­ment aux É.-U., éta­bli par le ma­ga­zine Bill­board / spoils pro­fits, bé­né­fices. 2.The home, com­plete with a pool, a bas­ket­ball court, a re­cor­ding stu­dio and a skate ramp, is the young ar­tist’s big­gest pur­chase to date. Re­cent­ly, he mar­ve­led at the ac­qui­si­tion, all while sit­ting in its ad­ja­cent guest house. “The fact that this is my guest house is weird to me,” he says, re­laxing on a plush couch that near­ly en­ve­lops his wi­ry frame.

3. Born Sir Ro­bert Bry­son Hall II, Lo­gic em­bo­dies the clas­sic rags-to-riches tale. As the son of pa­rents who strug­gled with ad­dic­tion, he grew up poor in Gai­thers­burg, Ma­ry­land. As a teen, he dis­co­ve­red he had a gift for per­for­mance.

4.Af­ter re­lea­sing his first mix­tape, “Young, Broke & In­fa­mous,” in 2010, Lo­gic ho­ned his craft and slow­ly built up a cult fol­lo­wing. Still, des­pite the trap­pings of mains­tream suc­cess, he des­cribes

him­self as a ner­dy rap­per whose man­tra is “peace, love and po­si­ti­vi­ty.” If one wants evi­dence of his gee­ki­ness, it should be no­ted that he can rap while sol­ving a Ru­bik’s Cube, which he has done ons­tage. Ad­di­tio­nal­ly, li­ning the walls of his guest home are do­zens of cus­tom pop-art pain­tings from some of his fa­vo­rite shows, in­clu­ding “The Simp­sons,” “Fu­tu­ra­ma” and “Bob’s Bur­gers.”

5.While his last al­bum, 2015’s “The In­cre­dible True Sto­ry,” payed ho­mage to his love of science fic­tion and un­fol­ded as a space odys­sey, his la­test, “Eve­ry­bo­dy,” marks a sharp turn for the rap­per. The po­li­ti­cal­ly fo­cu­sed pro­ject fea­tures Lo­gic’s si­gna­ture ra­pid-fire flow on to­pics ran­ging from men­tal ill­ness to mass shoo­tings, mixed in with thought­ful per­so­nal in­ter­ludes.

6.Such to­pi­ca­li­ty on re­cord came af­ter a bit of on­line dra­ma. Af­ter nu­me­rous recent re­ports of al­le­ged po­lice bru­ta­li­ty against mem­bers of the black com­mu­ni­ty, Lo­gic, a bi­ra­cial ar­tist, was cri­ti­ci­zed on so­cial me­dia for kee­ping quiet. His res­ponse? “I’m not going to ha­sh­tag it, talk about it on the In­ter­net for it to live for two se­conds. I’m going to make a whole ... al­bum so it lives fo­re­ver,” he said af­ter a conver­sa­tion with rap­per and ac­ti­vist Killer Mike com­pel­led him to go dee­per and ins­tead ex­plore more se­rious is­sues in his mu­sic.

7.While re­fe­rences to his he­ri­tage dot the al­bum, Lo­gic hap­pi­ly ticks off other to­pics he ta­ckles on “Eve­ry­bo­dy” — ho­mo­pho­bia, po­ver­ty, gang vio­lence and our place in the uni­verse. It’s a work hea­vi­ly in­for­med by his own ex­pe­riences. One song, the sum­mer hit “1-800-273-8255,” which fea­tures pop sin­gers Ales­sia Ca­ra and Kha­lid, takes its name from the Na­tio­nal Sui­cide Pre­ven­tion Li­fe­line num­ber. Ano­ther, “An­zie­ty,” ad­dresses a 2015 pa­nic at­tack — and a bat­tle with crip­pling an­xie­ty — that led him to the hos­pi­tal.

8.“Even right now I feel a lit­tle an­xious,” he ad­mits. Al­though he’s lear­ned to ma­nage his unease and has found self-ac­cep­tance, Lo­gic is still in the­ra­py, even pau­sing brie­fly du­ring an in­ter­view to text his the­ra­pist.“My whole life was about trying to be ac­cep­ted by others and trying to be this guy in hip-hop and rap,” he says, “and now that I am I rea­lize it was ne­ver about that.”

9.It’s this open­ness and contem­pla­tion that’ve made him po­pu­lar, says ma­na­ger Ch­ris Za­rou. That in­cludes Lo­gic’s use of so­cial me­dia to fos­ter in­ti­mate fan in­ter­ac­tions, which have hel­ped build his ca­reer, ins­tead of tra­di­tio­nal means such as ra­dio. “He would sit there for hours and in­ter­act with these fans,” Za­rou said. “I think they buy my al­bums be­cause they want me to be suc­cess­ful and they want me to be a voice,” Lo­gic sug­gests of fans. “Maybe they feel I re­present their voice.”

DON’T STOP BELIEVIN’

10. Still, Lo­gic is rea­dy to break free from just hip-hop. He re­cent­ly re­vea­led that his next al­bum will be his last, at least as the Lo­gic fans have come to know. He’s wor­king on a book, ta­king sin­ging les­sons and wri­ting bal­lads, and he hopes to star in te­le­vi­sion shows and mo­vies. “There's no rea­son I can't be the Mick Jag­ger or El­ton John of this ge­ne­ra­tion.”

11.Af­ter a brief tour of his home that in­cludes in­tro­duc­tions to his pro­du­cers and per­so­nal chef, mee­ting his wife, sin­ger Jes­si­ca An­drea, and dogs Fry and Pan­da, Lo­gic pauses by a pia­no near his front door. As­ked to play a song, he sits down at the pia­no and ad­justs his fin­gers, ca­re­ful­ly mat­ching them to the right keys. Al­though uns­tea­dy, it takes on­ly five chords to re­co­gnize the tune, an ’80s rock bal­lad and a fit­ting send-off from the man who be­lieves you too can achieve your dreams — Jour­ney’s “Don’t Stop Believin’.”

(Matt Sayles/AP/SIPA)

Lo­gic at the MTV Vi­deo Mu­sic Awards, 27 Au­gust.

"Eve­ry­bo­dy"

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