is a photography legend that the editorial team at Vogue Hommes International is delighted to welcome to these pages ( p.174 ). Born in Ravenna, Italy, this unassuming artist with the enviably husky voice, shot to fame in the early 1980s on the strength of his skill with the 20×25 Polaroid format, which instantly became his signature style. Delicate black–and–white, subtly nuanced colours, no depth of field, his greatest images, awash with poetry and mystery, were snapped up by Italian Vogue, for example, or were used in memorable advertising campaigns for Yohji Yamamoto and Rei Kawakubo. A few years since, this adoptive Parisian confided: “Nostalgia is a serious illness that I have and find it hard to cure myself of.” That’s easy to believe. It runs like a haunting strand throughout his work as the ephemeral, magical dimension of beauty.
grew up in Bromley, South East London, in the 70s and 80s and experienced punk and new wave from the inside. He had an aesthetic epiphany on seeing David Bowie, with his swept–back hair and black–and–white jumpsuit during the Station to Station tour at Wembley in 1976. The star’s purebred arrogance and love of experimentation went on to guide him throughout his career. He turned up in Paris in 1988 and immediately hooked up with Tilda Swinton, who he dresses and advises on the work she takes. He founded the Première Heure agency, which rapidly became a yardstick for its fashion styling, advertising films and music clips. Proust, Oscar Wilde, dandyism, French theatre, Artaud and Genet are Jerry’s cultural underpinnings. Recently, he was at long last able to work with his idol David Bowie, who made a spectacular surprise comeback with his clip “The Stars ( Are Out Tonight )”. For Vogue Hommes International, he scoured Kenya, from animal protection mecca, the Soysambu Conservancy, to Nairobi, where he met the most vocal defenders of imperilled wild habitats ( p.192 ).
Mert ALAS AND MARCUS PIGGOT t,
the star duo of fashion photography, have done their first cover for Vogue Hommes International ( p.154 ). It’s a super–production shot in a London studio in what they term a “pop inferno” décor, to showcase model Filip Hrivnak, whose career is really taking off right now. They have worked regularly for French Vogue ( their red lacquer close–up cover shot of Vanessa Paradis was a real traffic–stopper ) and W, and have shot hugely successful campaigns for the likes of Armani, Versace, and Gucci. Their style hits you because of the sheer blast of colour, and their flair for the graphic, and sheer perfection. It is terrifyingly efficacious: Madonna, Miley Cyrus, Penelope Cruz, the Beckhams, Kate Moss, and Lady Gaga swear by them and by them alone. In 2012, they made the video clip for Madonna’s “Girl Gone Wild”. Add in an infectious sense of humour and love of partying, and you’ll see why the world is beating a path to their door.