Mas­simo Dutti’s mod­ern novel

REIN­VENTED TAI­LOR­ING MEETS INTELLECTUALISED CA­SUAL IN THE LIM­ITED EDI­TION AU­TUMN– WIN­TER 2018 / 2019 COL­LEC­TION UN­VEILED BY MAS­SIMO DUTTI IN SHANG­HAI IN JULY.

VOGUE Hommes International (English) - - VOGUE HOMMES PROMOTION -

Shang­hai, 18 July 2018. All eyes were on Mas­simo Dutti, whose Lim­ited Edi­tion col­lec­tion, the brand's most ex­clu­sive line, was about to hit the run­way. The show, in col­lab­o­ra­tion with China's Tmall plat­form, took place in­side a former in­dus­trial build­ing, now a vi­brant arts cen­tre over­look­ing the Bund. Con­trast­ing in­flu­ences of clas­si­cism and the avant–garde run through­out the col­lec­tion, ex­actly as Shang­hai mixes mod­ern and tra­di­tional in a unique way. Sil­hou­ettes shift be­tween in­no­va­tion and tra­di­tion, sur­prises and time­less el­e­gance. Wardrobe sta­ples are re­worked with an ul­tra–mod­ern twist, in­vent­ing new lines for blaz­ers, pleated trousers or half–belted coats. The col­lec­tion also fea­tures a se­ries of laid­back pieces with a vin­tage, al­most Ro­man­tic vibe, in­clud­ing new takes on knitwear and suede jack­ets wor­thy of any fic­tional hero. The ul­ti­mate wardrobe for mod­ern liv­ing. www.mas­si­mod­utti.com

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