CULT RED

VOGUE Hommes International (English) - - VOGUEHOMMANIA -

Twenty years ago, Prada launched Linea Rossa, shrewdly lead­ing the field in what would turn out be a fash­ion tidal wave in the noughties: the groundswell of sports­wear ref­er­ences, tech­ni­cal fab­rics and the pre–emi­nence of “cool” in the male wardrobe. De­spite the mas­sive pop­u­lar­ity of the line, Prada sub­se­quently put it to bed. Now the House has de­cided to clev­erly res­ur­rect it, with im­mac­u­late, func­tional tai­lor­ing, im­pec­ca­ble de­sign, a wel­ter of smart fi­bres and in­de­struc­tible fab­rics (in­clud­ing ny­lon, in­te­gral to the Prada DNA), and lus­trous min­i­mal­ism. A bril­liant meld­ing of su­perb looks with high per­for­mance, Linea Rossa re–launches in bou­tiques from this month.

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