PESO

Marketing often concentrates on four types of media:

Paid media is content that you have paid for, such as adverts or sponsored posts on social media.

Earned media is content about your company and products or services that someone else has created. It could be anywhere: in newspapers, on TV or on the internet. You don’t pay for it. Shared media is content that appears on social media.

Owned media is content that appears on your own websites and publications, such as customer magazines or in white papers.