Bri­tish Cool

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The baby of three-time Wim­ble­don cham­pion Fred Perry and Aus­trian soc­cer player Tibby Weg­ner, the Fred Perry brand prides it­self on be­ing the first to suc­cess­fully blend sports­wear with streetwear. Their ini­tial ven­ture was the very first sweat­band, quickly adopted by ten­nis play­ers across the English courts. This suc­cess was soon fol­lowed by a slim-fit cot­ton piqué shirt fea­tur­ing an em­broi­dered lau­rel wreath, still their most fa­mous gar­ment to­day, hav­ing been worn by bands like Blur and Oa­sis. As­so­ci­ated with a whole se­ries of mu­si­cal sub­cul­tures, the Fred Perry brand is syn­ony­mous with un­der­ground fashion and Bri­tish cool. Find their lat­est range at the shop. Lau­rel Wreath Col­lec­tion Neue Schön­hauser Str. 10. T: 030 28094203. www.fred­perry.com

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