FAC­TORY BEAUTY

Where Berlin - - WHERE NOW | ARCHITECTURE -

The Mod­ernist style, rec­on­cil­ing clas­sic ar­chi­tec­tural de­sign with tech­no­log­i­cal in­no­va­tion of the early 1900s, molded Ber­lin’s ur­ban land­scape while in­flu­enc­ing the city’s in­dus­trial im­age. Fac­tory façades also served as ad­ver­tis­ing medi­ums for the brands them­selves. The AEG Tur­bine (Hüt­ten­str. 12-19 Moabit), for ex­am­ple, was con­ceived to rep­re­sent the elec­tri­cal com­pany’s strength with a solid and ar­tis­ti­cally dec­o­rated façade. For more ex­am­ples, sim­ply look out the win­dow when rid­ing the S42 or S41 S-Bahn lines between Westhafen and Jungfern­heide sta­tions, or visit the KPM porce­lain fac­tory in Wegelystraße.

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