The Modernist style, reconciling classic architectural design with technological innovation of the early 1900s, molded Berlin’s urban landscape while influencing the city’s industrial image. Factory façades also served as advertising mediums for the brands themselves. The AEG Turbine (Hüttenstr. 12-19 Moabit), for example, was conceived to represent the electrical company’s strength with a solid and artistically decorated façade. For more examples, simply look out the window when riding the S42 or S41 S-Bahn lines between Westhafen and Jungfernheide stations, or visit the KPM porcelain factory in Wegelystraße.