The Mall Of Malls
A hive of activity, interrupted by a war and a wall, is buzzing once more. the Potsdamer Platz area by visiting the new Mall of Berlin.
The epicenter of pre-war Berlin's commercial life is buzzing once more with the newly opened Mall of Berlin.
Let’s start from the beginning: a bustling hotspot of fashion, lifestyle, music, and art, back in the 1920s Potsdamer Platz was an iconic spot on par with London’s Piccadilly Circus or New York’s Times Square, with a visitor flow so heavy that the city had to install traffic lights – the first in continental Europe. Wertheim, one of the world’s biggest and most luxurious department stores at the time, took center stage and set new fashion standards. Like most of the city, however, the Platz was reduced to rubble by WWII bombs. It then remained desolate throughout the Cold War era, when the Berlin Wall ran right through the middle of it. After reunification, this became Europe’s largest construction site, with a series of redevelopment projects filling the Berlin skyline with hundreds of cranes. Today, the area is back to its former glory, and the brand-new Mall of Berlin (www. mallofberlin.de), which opened in September where the old Wertheim once stood, is its most recent project. The urban mix of gastronomy, entertainment, office and living spaces, and, of course, shopping, is designed to dazzle, and the mall alone has 270 shops covering more than 76,000 square meters. Amongst the multitude of top international brands and designers, you’ll find several labels that are opening their doors in Berlin for the first time. Featuring fashion from Spain, Bimba
& Lola (www.bimbaylola.com) carries feminine designs for the urban woman: think geometric print dresses inspired by darkness and magic, textured tweeds, and striped fur reminiscent of medieval sagas. The line is created by two sisters with a love for fashion, nature, and their pet dogs, after which the company is named. A major Italian brand of prêt-a-porter fashion is Liu Jo (www.liujo.com), presenting its collection of jewelry, watches, handbags, kids’
“The urban mix of gastronomy, entertainment, office and living spaces is designed to dazzle.”
clothes, beachwear, and lingerie. Also from Italy is TWIN SET Simona Barbieri (www.twin-set. it), a romantic label for women who appreciate the frivolous details of bygone eras but are now looking for the modern version. Step in to admire items decorated with a bow and heart, a shawl, some lacy ruffles, or Provençal– inspired prints and embroidery. Then there are two neighborly labels from Austria: Airfield (www.airfield.at), which is letting the wildcat out of its cage this season with leopard prints everywhere; and Sportalm (www.sportalm.at), where you won’t only find minimal-chic ladies’ fashion, but also a range of stylish golf wear as well as Tracht and Dirndl collections. The traditional national costumes in German-speaking countries, these outfits worn by peasant women in the Alps consist of a full, wide skirt and close-fitting bodice. Another pleasant surprise on the mall’s long list of retailers is the opening of men’s fashion store Wormland and of rich&royal, carrying youthful clothes for passionate women. And do not miss the first branch of Italian lingerie label
Intimissimi (www.intimissimi.com), presenting high-quality undergarments that are classy and sensual at the same time. So whether it’s to get a glimpse of history or to restock your wardrobe, the Mall of Berlin is sure to make for a very rewarding and complete shopping experience.