SHOP­PING

Twice a year, Berlin Fash­ion Week comes to town. Hilda Hoy summed up the week’s com­mer­cial ac­tion - and ex­plored where you can find your own fash­ion fix around town.

Where Berlin - - CONTENTS -

Take a bite out of Fash­ion Week and ex­plore's Berlin's new­est trends.

For most of us, the world of fash­ion be­gins at the racks of our fa­vorite cloth­ing shops and ends in our clos­ets at home. Beyond flip­ping through a glossy fash­ion mag ev­ery now and again, we give lit­tle thought to the com­plex, global in­dus­try that drives what we wear and how we wear it. Twice a year, how­ever, Berlin Fash­ion Week comes to town and this in­dus­try lands on our doorstep, with a slew of trade shows that con­nect de­sign­ers with the buy­ers who stock the world’s bou­tiques. Though the events (this month from 19-21 Jan­uary) are for in­dus­try pro­fes­sion­als only, the ex­cite­ment of all the wheel­ing and deal­ing stirs up the whole city in the name of fash­ion.

Pre­mium is the big­gest trade show of them all, ex­hibit­ing top in­ter­na­tional col­lec­tions in a for­mer train ware­house. Show & Or­der fo­cuses on high fash­ion, while Panorama mixes wom­ens- and menswear and ac­ces­sories. Seek spe­cial­izes in edgy, pro­gres­sive looks for the young and hip, while Bright finds in­spi­ra­tion in skate­board cul­ture and ex­hibits plenty of streetwear and sneak­ers. In re­cent years, Berlin has carved out a rep­u­ta­tion as a hub of sus­tain­able, “green” fash­ion, with two ded­i­cated trade shows to prove it: Eth­i­cal Fash­ion Show Berlin and Green­show­room.

While the in­dus­try pros are busy at work, should the mood strike you to dab­ble in fash­ion for your­self, head to the area of Mitte around U8 Wein­meis­ter­straße sta­tion, which is filled with bou­tiques (read In The Mitte of It All on p. 10 for an ex­plo­ration of the neigh­bor­hood). Else­where in Mitte, Friedrich­straße is another wor­thy spot on the fash­ion­ista’s itin­er­ary - don’t miss the Ga­leries Lafayette or Quartier 206 depart­ment stores. In the west, the famed Ku’damm shop­ping boule­vard is a must, as well as ad­ja­cent Tauentzien­straße, headed on one end by the leg­endary KaDeWe depart­ment store. And of course there’s also the Mall of Berlin, a mas­sive tem­ple of con­sumerism with some­thing for fash­ion fans of all ages.

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