Twice a year, Berlin Fashion Week comes to town. Hilda Hoy summed up the week’s commercial action - and explored where you can find your own fashion fix around town.
Take a bite out of Fashion Week and explore's Berlin's newest trends.
For most of us, the world of fashion begins at the racks of our favorite clothing shops and ends in our closets at home. Beyond flipping through a glossy fashion mag every now and again, we give little thought to the complex, global industry that drives what we wear and how we wear it. Twice a year, however, Berlin Fashion Week comes to town and this industry lands on our doorstep, with a slew of trade shows that connect designers with the buyers who stock the world’s boutiques. Though the events (this month from 19-21 January) are for industry professionals only, the excitement of all the wheeling and dealing stirs up the whole city in the name of fashion.
Premium is the biggest trade show of them all, exhibiting top international collections in a former train warehouse. Show & Order focuses on high fashion, while Panorama mixes womens- and menswear and accessories. Seek specializes in edgy, progressive looks for the young and hip, while Bright finds inspiration in skateboard culture and exhibits plenty of streetwear and sneakers. In recent years, Berlin has carved out a reputation as a hub of sustainable, “green” fashion, with two dedicated trade shows to prove it: Ethical Fashion Show Berlin and Greenshowroom.
While the industry pros are busy at work, should the mood strike you to dabble in fashion for yourself, head to the area of Mitte around U8 Weinmeisterstraße station, which is filled with boutiques (read In The Mitte of It All on p. 10 for an exploration of the neighborhood). Elsewhere in Mitte, Friedrichstraße is another worthy spot on the fashionista’s itinerary - don’t miss the Galeries Lafayette or Quartier 206 department stores. In the west, the famed Ku’damm shopping boulevard is a must, as well as adjacent Tauentzienstraße, headed on one end by the legendary KaDeWe department store. And of course there’s also the Mall of Berlin, a massive temple of consumerism with something for fashion fans of all ages.