Run­ning East

Where Berlin - - SHOPPING -

The story of Zeha is the typ­i­cal Berlin one: in­flu­enced by chang­ing times, un­con­ven­tional, and vi­sion­ary. Founded by Carl Häßner over 100 years ago, the Zeha la­bel earned suc­cess with its sports shoes, which be­came the of­fi­cial sneak­ers of the for­mer GDR. They were worn on the play­ground, in school, and by GDR ath­letes. For the 2006 Foot­ball World Cup, the company paid homage to its founder and res­ur­rected the retro style of the ‘50s with its Carl Häßner Col­lec­tion, still a best­seller to­day. Their stores tell a story as well: the Kreuzberg shop is an au­then­tic shoe fac­tory, the Schöneberg one an old-fash­ioned liv­ing room, and the Pren­zlauer Berg space is a for­mer gym, with strate­gi­cally placed medicine balls and old par­al­lel bars. Pren­zlauer Allee 213. T: 030 44034607. www. zeha-berlin.de

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