Annabelle Mallia set out on a shopping trip to discover her urban style.
Urban goes mainstream with a mix-match of current trends, designer items, and attitude.
"Urban" no longer refers to the low-slung pants, bandanas, and statement jewelry style of the hip-hop and R&B scenes of the
‘90s. Urban fashion today is simply what’s happening on the streets of big cities, a mix-match of current trends and designer items with added individuality and plenty of attitude. In Berlin, urban style is practical but creative, casual without forgetting the details.
It’s hard to find a label that epitomizes the Berlin metropolis better than lala Berlin (Alte Schönhauser Str. 3, www.lalaberlin.com). Former MTV Berlin editor-turned-designer Leyla Piedayesh is the creative mind behind the unconventional yet chic collection of clothing, bags, and shoes for women, and her cashmere scarves are one of the city’s most recognized fashion accessories. Hand-printed in Italy, the scarves are luxuriously cozy and have become a popular accessory among celebrities and fashion lovers.
Praised by stars such as German singer Clueso, Berlin-based Stoffbruch ( Wühlischstr. 15, www.stoffbruch.com) has been adding a touch of elegance to the urban outfit since 2010. What makes the label's clothes so special is the attention to detail, evident in the hand-drawn designs and materials they choose. Their new Rapa printed t-shirts and Warren hoodies are the perfect example of the Berlin urban style. Now found across the continent,
Liebeskind Berlin (www.liebeskindberlin.com) still maintains its creative center right here in the capital, in the eternally hip Kreuzberg neighborhood. Inspired by this setting, it has become a symbol of the fashionable urban lifestyle, sporting bold yet casual designs in bags, shoes, and other accessories. Their everpopular Vintage line is characterized by a cool used look. Berlin-based knitwear label Maiami (KaDeWe, www.maiami.de) is the creation of designer Maike Dietrich, who likes to intertwine this traditional handcraft with motifs inspired by modern pop culture and to present her collection on urban backgrounds of subtly familiar Berlin locations. Her crochet tops and dresses are perfect for summer. For the men out there, there's ben|weide (Mulackstr. 1, www.benweide.com), which combines classic elegance and business attire with a contemporary, casual style. Its signature item, the “Suiddy," takes inspiration from both a suit and a hoodie and perfectly embodies the city's urban spirit.
This image: Lala Berlin; right: Stoffbruch.
A bag by Liebeskind