Con­sumers saved 250 mln in of­fers

Kathimerini English - - Front Page -

of spe­cial of­fers rag­ing be­tween Greek su­per­mar­kets, in­clud­ing pro­mo­tional ac­tiv­i­ties in as­so­ci­a­tion with sup­pli­ers and cus­tomer re­ward pro­grams, has worked out to the ben­e­fit of con­sumers to the tune of 250 mil­lion eu­ros in 2012, a sur­vey con­ducted by the In­sti­tute of Re­tail Con­sumer Goods (IELKA) has found. The sur­vey found that over the last cou­ple of years of­fers have in­creased con­sid­er­ably in size, du­ra­tion and form, with the ben­e­fits to con­sumers amount­ing to sav­ings of some 1.4 per­cent on their orig­i­nal su­per­mar­ket ex­pen­di­tures. An es­ti­mated 38 per­cent of all price re­duc­tions at su­per­mar­kets last year were made via of­fers and pro­mo­tional ac­tiv­i­ties, the in­sti­tute sug­gests. The prod­ucts most af­fected by the war for more busi­ness were de­ter­gents, per­sonal hy­giene prod­ucts, pasta and yo­gurt. Pro­mo­tional of­fers are ex­pected to grow fur­ther in the coming months as ma­jor re­tail­ers are try­ing to hold on to their slice of an ever-shrink­ing pie.

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