E-com­merce gains ground amid cri­sis

Kathimerini English - - Front Page - DIM­I­TRA MANIFAVA

Greek con­sum­er­sare the big­gest users of elec­tronic com­merce in the south of Europe de­spite the fact that the pen­e­tra­tion of the In­ter­net and of online shop­ping has been some­what de­layed in com­ing to Greece, ac­cord­ing to a study by E-Com­merce Europe – the as­so­ci­a­tion of Euro­pean elec­tronic sales firms – on elec­tronic trade in the south of the con­ti­nent.

The fi­nan­cial cri­sis ap­pears to have rad­i­cally changed Greeks’ con­sumer habits as ever more con­sumers are seek­ing bar­gains at elec­tronic stores in or be­yond Greece. Con­se­quently, the av­er­age an­nual spend­ing per Greek con­sumer in elec­tronic trade in 2012 amounted to 1,347 eu­ros, which is far above the re­gion’s av­er­age per capita spend­ing of 864 eu­ros.

The mar­gin for growth is huge, how­ever, as e-com­merce ac­counts for just 1.8 per­cent of all trade in the south of Europe, the same sur­vey found.

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