Fourlis to bring the Ath­lete’s Foot to Greece

Kathimerini English - - Front Page -

Fourlis is ex­tend­ing its deal with In­ter­sport In­ter­na­tional to in­clude the launch of the multi­na­tional’s other chain of stores be­sides In­ter­sport, the Ath­lete’s Foot, which op­er­ates in sev­eral coun­tries to­gether with In­ter­sport.

The move forms part of the Athens-listed hold­ing company’s strat­egy to in­tro­duce big in­ter­na­tional brands to the do­mes­tic mar­ket.

Fourlis is the master fran­chisee for In­ter­sport in Greece, Turkey, Cyprus, Bul­garia and Ro­ma­nia, where it saw the chain grow from 90 to 98 stores within the first half of the year. Sales posted growth of 8.8 per­cent year-on-year in H1.

The do­mes­tic sports­wear mar­ket has shown re­mark­able re­sis­tance to the eco­nomic cri­sis, with the In­ter­sport chain be­ing the lead­ing player and see­ing its sales turnover in­crease by about 10 per­cent in 2014 on an an­nual ba­sis.

Swiss-based In­ter­sport In­ter­na­tional ab­sorbed the Ath­lete’s Foot in Novem­ber 2012 and is the sec­tor’s world leader. The merger of the two com­pa­nies and the par­al­lel op­er­a­tion of the two chains in sev­eral coun­tries has led to the ex­pan­sion of the Ath­lete’s Foot chain through a num­ber of In­ter­sport In­ter­na­tional part­ners, such as Fourlis.

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