Al­co­hol sales nearly halved since 2008

Kathimerini English - - Front Page -

The re­ces­sion in Greece has led to a ma­jor de­crease in the con­sump­tion of al­co­holic bev­er­ages, par­tic­u­larly in bars, clubs and restau­rants. Mar­ket es­ti­mates put the de­cline at up to 45 per­cent since the start of the re­ces­sion in 2008.

To­tal con­sump­tion of al­co­holic drinks in 2013 dropped be­low 1.2 mil­lion liters, from 2.26 mil­lion in 2008. Whiskey is re­ported to have suf­fered the great­est de­cline, fol­lowed by ouzo. How­ever last year’s drop was con­sid­er­ably smaller than that seen in pre­vi­ous years.

A re­cent study on the sec­tor by In­fobank Hel­la­s­tat showed that be­sides the gen­eral eco­nomic down­turn, the de­cline in al­co­hol con­sump­tion is also a re­sult of re­peated hikes in tax­a­tion, as the spe­cial con­sump­tion tax on al­co­hol has grown by 125 per­cent since early 2009, reach­ing 25.50 euros per liter for im­ported spir­its. Lo­cally pro­duced bev­er­ages have half that rate, at 12.75 euros/lt.

In fact pro­duc­tion in Greece posted a 1 per­cent in­crease in 2013, reach­ing 1.68 mil­lion liters, thanks to the fa­vor­able im­pact that ex­ports have had on the sec­tor. It is mainly ouzo-pro­duc­ing com­pa­nies that have ben­e­fited from over­seas de­mand, pro­tect­ing them to some de­gree from the do­mes­tic de­cline in con­sump­tion.

Newspapers in English

Newspapers from Greece

© PressReader. All rights reserved.