Fall sales fail to de­liver in most re­spects

Kathimerini English - - Focus - DIM­I­TRA MANIFAVA

Trades­men con­sid­ered this fall’s mid­sea­son sales – on Novem­ber 110 – a fail­ure in terms of turnover, dis­count rates and em­ploy­ment, as only one in five re­tail en­ter­prises saw its sales grow this year com­pared with 2013, ac­cord­ing to a survey by the Na­tional Con­fed­er­a­tion of Com­merce and En­trepreneur­ship (ESEE).

The survey also showed that only 1 per­cent of the en­ter­prises which opened on Sun­day, Novem­ber 2, de­cided to hire ad­di­tional staff. Almost three in ev­ery four shop­keep­ers (73 per­cent) who chose to open on that day said turnover did not change over­all as it was a mere trans­fer from other week­days.

In to­tal 40.2 per­cent of en­ter­prises re­ported no change in sales vol­ume lev­els from the same pe­riod last year, with 37.2 per­cent record­ing a drop in sales. Out­side Athens, the de­cline came to 44.2 per­cent of stores.

In­ter­est­ingly, 28 per­cent of stores did not even bother to par­tic­i­pate in the sales.

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