HATTA de­vises plan to draw visi­tors to Greece all year round

Kathimerini English - - Front Page -

An ac­tion plan to at­tract tourists to Greece all year round has been named “Dodeka,” af­ter the Greek word for 12, and has been drawn up by the Hel­lenic As­so­ci­a­tion of Travel & Tourist Agen­cies (HATTA). It in­cludes the cre­ation of a route re­lated to the 12 Gods of Olym­pus and the recre­ation of an­cient Olympic sports.

The pro­ject fore­sees the cre­ation of a route with sites linked to the 12 gods of an­cient Greece. A ten­ta­tive route, with sites lo­cated in Athens, Aegina, Naxos, De­los, An­cient Olympia, Dodona and Pella has al­ready been drawn up. Ac­cord­ing to HATTA, the unique tourism pro­ject, which will breathe new life into lesservis­ited des­ti­na­tions, is the first of its kind in Greece. An online plat­form will be cre­ated which will pro­vide in­for­ma­tion about the mon­u­ments and places to be vis­ited.

The pro­ject is also seen boost­ing ath­letic tourism by utiliz­ing the Athens 2004 sites that are cur­rently un­ex­ploited. In this con­text, HATTA plans to launch a pro­gram called “The Olympics Le­gends,” which will of­fer tourists the chance to par­tic­i­pate in an­cient Olympic sports.

Re­li­gious tourism will also be pro­moted, which HATTA be­lieves is an area that has strong po­ten­tial and could be fur­ther ex­ploited in Greece.

Another sec­tion of the plan, ti­tled, “Sky & Sea” refers to avi­a­tion and sail­ing ac­tiv­i­ties that will in­volve the de­vel­op­ment of new tourism pack­ages and col­lab­o­ra­tions with the East Med Yacht Show held an­nu­ally in Poros.

De­vel­op­ing ur­ban tourism in Athens and Thes­sa­loniki has a spe­cial place in the plan. As part of this, par­tic­i­pat­ing tourism bod­ies will an­nounce timely of­fers for the Christ­mas and New Year pe­riod. In sup­port, fes­tive il­lu­mi­na­tions from Novem­ber 1 in Athens and Thes­sa­loniki as well as their pro­mo­tion are high­lighted in the plan.

Twin­ning Athens and Thes­sa­loniki with other ma­jor cities abroad that have di­rect air­line ac­cess is con­sid­ered an im­por­tant sup­port ac­tion to at­tract for­eign tourists. Sug­ges­tions in­clude twin­ning with Paris and hold­ing demon­stra­tions of Greek and French cui­sine, twin­ning with Mu­nich and of­fer­ing beer and wine­tast­ing events, or twin­ning with Kiev and or­ga­niz­ing mu­sic and dance dis­plays.

The new tourism plan aims to make bet­ter use of Olympic Games sites.

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