Small power sup­pli­ers eye mar­ket share

Kathimerini English - - Focus - CHRYSSA LIAGGOU

There is sig­nif­i­cant ac­tiv­ity in the re­tail elec­tric­ity mar­ket ahead of a fi­nal de­ci­sion on the re­duc­tion of Pub­lic Power Cor­po­ra­tion’s (PPC) mar­ket share by 25 per­cent un­til 2018 and by 50 per­cent un­til 2020.

Aim­ing at turnover of more than 1 bil­lion eu­ros a year, pri­vate in­vestors al­ready po­si­tioned in the mar­ket are tak­ing more de­ci­sive steps by seek­ing shares from the ma­jor pie of do­mes­tic con­sumers, while new play­ers are also rush­ing to stake a claim. Hel­lenic Post is a ma­jor con­tender af­ter an­nounc­ing last week that it will ap­ply for a li­cense at the Reg­u­la­tory Author­ity for En­ergy (RAE), mak­ing the most of its net­work of 1,500 post of­fices across the coun­try.

There are 26 com­pa­nies that are li­censed for some 6,500 megawatts, but only seven are now ac­tive in the mar­ket: The three in­te­grated en­ergy groups of El­pedi­son, Proter­gia and Heron En­ergy, along with four in­de­pen­dent com­pa­nies – Green, Volte­ria, Watt+Volt, and NRG.

The to­tal share of the al­ter­na­tive power sup­pli­ers came to 5.7 per­cent in end-Septem­ber, while their rates are cheaper than those of PPC by 8 to 12 per­cent, de­pend­ing on the com­pany and the pric­ing cat­e­gory. Their main com­pe­ti­tion field is the medium-volt­age mar­ket, which con­cerns com­mer­cial and in­dus­trial cus­tomers.

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