GNTO eyes even more UK tourists

Kathimerini English - - Focus - STATHIS KOUSOUNIS

Greece is­par­tic­i­pat­ing in next week’s land­mark global tourism event, the World Travel Mar­ket in Lon­don, har­bor­ing jus­ti­fied hopes for an even bet­ter per­for­mance from the Bri­tish mar­ket next year than in 2015.

The Greek Na­tional Tourism Or­ga­ni­za­tion will, as usual have its own kiosk at the travel fair – which opens on Mon­day for four days – in the hope that it can fur­ther strengthen its po­si­tion in the UK mar­ket.

The pres­i­dent of the As­so­ci­a­tion of Hel­lenic Tourism En­ter­prises (SETE), An­dreas An­dreadis, says that the early signs from 2016 book­ings from Bri­tain are pos­i­tive, al­though the sam­ple is too small to de­duce any safe con­clu­sions at this stage.

He goes on to ex­plain that the ex­pected growth is partly thanks to the stronger Bri­tish pound against the euro. There has been a de­cline in book­ings from Bri­tain to Turkey, a trend that bol­sters the mar­ket shares of other des­ti­na­tions, such as Greece.

In 2015 Greece has achieved the high­est growth rates in terms of Bri­tish ar­rivals and ex­pen­di­ture com­pared to ri­val des­ti­na­tions: The lat­est avail­able data show a 24.9 per­cent in­crease in ar­rivals to 1.8 mil­lion in the first eight months of the year, while ex­pen­di­ture rose 33.5 per­cent to 1.48 bil­lion eu­ros.

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