Univer­sity boosts rev­enue with mem­o­ra­bilia

Kathimerini English - - Front Page -

With the coun­try’s pro­tracted financial cri­sis per­vad­ing all as­pects of Greek so­ci­ety, Athens Univer­sity has be­gun sell­ing mem­o­ra­bilia as a way to boost its rev­enues.

“Re­spect­ing the his­tory of the in­sti­tu­tion, we are try­ing to in­crease rev­enue,” said univer­sity rec­tor Thanos Di­mopou­los.

Among the items on sale – avail­able at four dis­tri­bu­tion points – are T-shirts, bags, pins, writ­ing blocks and oth­ers, all bear­ing the an- cient Greek god­dess Athena (the univer­sity em­blem that was re­designed in 2012).

The pa­per items are all pro­duced in-house while the oth­ers are made by com­pa­nies com­mis­sioned by the univer­sity. Prices range from 1.50 euros to 30 euros.

Ac­cord­ing to univer­sity au­thor­i­ties, the col­lec­tion will be boosted in Septem­ber with sweaters, key rings, um­brel­las, vinyl bags and other items.

The univer­sity is the coun­try’s old­est, and is con­sid­ered one of its most pres­ti­gious in­sti­tu­tions. Ac­cord­ing to a re­cently pub­lished book by Univer­sity of Stan­ford Pro­fes­sor John Ioan­ni­dis, its pro­fes­sors rank among the world’s best. In his book, “Trac­ta­tus on the Sixth Fame,” Ioan­ni­dis says that 714 Greek aca­demics rank among the world’s in­flu­en­tial re­searchers and sci­en­tists and that 26 of these aca­demics are from the Univer­sity of Athens.

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