End of the line for Pep­siCo-Ivi op­er­a­tions

Kathimerini English - - Focus - DIM­I­TRA MANIFAVA

Ninety years af­ter the first pro­duc­tion of soft drinks in Greece un­der the name Ivi, and 43 years af­ter the Ivi-Panagopou­los com­pany first started mak­ing Pepsi Cola in the coun­try, the ma­chin­ery at the Pep­siCo-Ivi plants ground to a halt yes­ter­day.

Pep­siCo, the multi­na­tional par­ent com­pany of Pep­siCo-Ivi, yes­ter­day an­nounced the end of op­er­a­tions at its plant in Ino­fyta, Vi­o­tia, af­ter six loss-mak­ing years, mak­ing the soft drinks gi­ant the lat­est of many in­ter­na­tional com­pa­nies to have shipped out of Greece. The plant will turn into a stor­age unit.

The an­nounce­ment came from Christophe Guille, the par­ent com­pany’s gen­eral man­ager for Cen­tral Europe and the Greater Balkans, say­ing that “the firm will safe­guard its com­pet­i­tive­ness and be able to re­al­ize its plans for long-term growth on the lo­cal level.”

In early 2013 Pep­siCo-Ivi had shut down its wa­ter bot­tling plant at Loutraki, near Corinth, which is now ex­pected to be ac­quired by Cypriot com­pany Hel­lenic Wa­ter.

The do­mes­tic mar­ket’s Pep­siCo soft drink re­quire­ments will now be cov­ered by im­ports from other Euro­pean coun­tries.

The pro­duc­tion of Ivi juice prod­ucts will con­tinue in Greece at an af­fil­i­ated plant at Sparta, in the Pelo­pon­nese, as will the pro­duc­tion of snacks at Aghios Stephanos in At­tica by Tasty Foods, an­other Pep­siCo sub­sidiary.

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