Elais-Unilever in co­op­er­a­tion with Delta

Kathimerini English - - Focus - DIMITRA MANIFAVA

Two of the biggest food com­pa­nies in Greece, Elais-Unilever Hel­las and Delta Foods, are join­ing forces on a line of prod­ucts in a co­op­er­a­tion seen strength­en­ing do­mes­tic food pro­duc­tion.

Elais-Unilever Hel­las has granted Delta Foods the right to pro­duce and dis­trib­ute Be­cel ProAc­tiv brand dairy prod­ucts. Delta, a Vi­var­tia group sub­sidiary, started pro­duc­tion last month, with milk prod­ucts man­u­fac­tured at the Delta plant at Sin­dos, near Thes­sa­loniki, while the yo­gurt prod­ucts are made at the Aghios Ste­fanos plant in At­tica, with the ex­cep­tion of yo­gurt drinks, which will con­tinue to be im­ported for some time.

This is a long-term agree­ment that pro­vides for Elais to col­lect part of the rev­enues as it re­mains the owner of the Be­cel ProAc­tiv brand, and will con­tinue to be re­spon­si­ble for the line’s ad­ver­tis­ing. It is noted that Be­cel ProAc­tiv mar­garine prod­ucts will con­tinue to be pro­duced by Elais-Unilever Hel­las.

The deal means that prod­ucts hith­erto im­ported will now be man­u­fac­tured in Greece, with this co­op­er­a­tion likely to ex­pand to more prod­ucts, ac­cord­ing to ElaisUnilever Hel­las sources. The deal also en­tails the sale of Be­cel ProAc­tiv prod­ucts at out­lets such as bak­eries and min­i­mar­kets to which the Delta net­work has ac­cess.

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