Daim­ler hails Greek firm Tax­ibeat

Kathimerini English - - Focus - ALEXAN­DRA KASSIMI

Daim­ler Ben­zis said to be in­ter­ested in ac­quir­ing lo­cal start-up Tax­ibeat, one of the most suc­cess­ful Greek com­pa­nies set up in the years of the fi­nan­cial crisis, through its MyTaxi sub­sidiary. The Ger­man car gi­ant is of­fer­ing a par­tic­u­larly at­trac­tive price, even when one con­sid­ers that Tax­ibeat’s an­nual growth rate stands at around 180 per­cent.

Tax­ibeat was founded in May 2011 by Nikos Dran­dakis and to­day it co­op­er­ates with 7,000 driv­ers in Athens. Be­sides the Greek cap­i­tal, Tax­ibeat is also dom­i­nant in the cap­i­tal of Peru, Lima, a mar­ket it first pen­e­trated two years ago, and is ex­pand­ing to the Peru­vian cities of Cusco and Are­quipa.

Daim­ler Benz is said to be ready to of­fer a price close to 40 mil­lion eu­ros and is mainly in­ter­ested in Tax­ibeat’s Peru­vian busi­ness, as Lima is the com­pany’s main source of in­come, with 15,000 driv­ers and 800,000 users regis­tered there. In to­tal, Tax­ibeat has over 1 mil­lion users in the two coun­tries it op­er­ates in.

Tax­ibeat’s ser­vice is par­tic­u­larly pop­u­lar in Peru be­cause it of­fers se­cu­rity in city trans­port, which con­sti­tutes a cru­cial pa­ram­e­ter in that mar­ket.

Daim­ler, known world­wide through its Mercedes-Benz and Smart car brands, has re­cently turned its fo­cus on car leas­ing and new tech­nolo­gies too.

Tax­ibeat op­er­ates in Greece and Peru and has over 1 mil­lion regis­tered users.

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