MyMar­ket set to en­ter e-com­merce

Kathimerini English - - Focus - DIMITRA MANIFAVA

An­other Greek su­per­mar­ket chain, the Metro group’s MyMar­ket, is set to make its elec­tronic com­merce de­but, which, in con­trast to other re­tail mod­els in Greece, is show­ing rapid growth.

Yes­ter­day MyMar­ket an­nounced it was en­ter­ing a strate­gic co­op­er­a­tion with Greek on­line re­tailer welovesu­per­mar­, par­tic­i­pat­ing in the lat­ter’s share cap­i­tal by ac­quir­ing a mi­nor­ity stake. MyMar­ket will now be able to ri­val Vas­silopou­los, which also has an on­line su­per­mar­ket. Welovesu­per­mar­ was cre­ated in 2013 by Net Spirit.

The co­op­er­a­tion of the two parties will for the time be­ing re­main fo­cused on re­tail sales, and the ef­fect will be­come ap­par­ent on the site dur­ing this month. The welovesu­per­mar­ brand will stay on, along with the grad­ual ap­pear­ance of MyMar­ket’s logo.

In the medium term there is also the pos­si­bil­ity of co­op­er­a­tion be­tween the part­ners in whole­sale com­merce, as both com­pa­nies are ac­tive in this do­main too: There­fore, depend­ing on the suc­cess of the part­ner­ship an­nounced yes­ter­day, fur­ther op­tions, such as the pro­vi­sion of the click & col­lect ser­vice, for choos­ing a prod­uct on­line and col­lect­ing it at a store, will be ex­am­ined.

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