Ini­tia­tive aims to help women’s co­op­er­a­tives show­case prod­ucts

Kathimerini English - - Focus - BY ALEXIA AMVRAZI *

En­ter the Mama’s Flavours team, also known as Ip­politi, who are set­ting up a web­site that will aim to con­nect all the women’s co­op­er­a­tives in Greece, show­cas­ing their prod­ucts and of­fer­ing a dig­i­tal sales plat­form.

“The main in­tent of our ini­tia­tive is to help th­ese women present and sell their prod­ucts, but there’s def­i­nitely more to it than that,” says pro­ject head Maria Mona­s­tiri­oti.

“We will be of­fer­ing ed­u­ca­tion and train­ing to women so they can uti­lize new tech­nolo­gies, gen­er­ate in­no­va­tive ideas and use so­cial me­dia to bet­ter present and mar­ket them­selves, and to en­sure they have more chances of sur­viv­ing.”

Last De­cem­ber Mama’s Flavours met with 33 rep­re­sen­ta­tives of women’s co­op­er­a­tives around the coun­try, who were asked to fill in forms stat­ing their main needs, the ob­sta­cles they face and the goals they as­pire to.

“The en­thu­si­asm we re­ceived was huge,” Mona­s­tiri­oti says, “and we are very de­ter­mined to see this work.”

In­deed, Greece is only the first step of the ini­tia­tive to sup­port, train and em­power women’s co­op­er­a­tives – Ip­politi’s long-term goal is to cre­ate a Eu- ro­pean and Mediter­ranean net­work as well.

The site­mas­ will launch in the com­ing weeks. * This ar­ti­cle first ap­peared on www.gree­ Greece Is is a Kathimerini Group pub­li­ca­tion.

Farm­ers har­vest saf­fron in Kozani, on the plains of western Mace­do­nia.

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