Initiative aims to help women’s cooperatives showcase products
Enter the Mama’s Flavours team, also known as Ippoliti, who are setting up a website that will aim to connect all the women’s cooperatives in Greece, showcasing their products and offering a digital sales platform.
“The main intent of our initiative is to help these women present and sell their products, but there’s definitely more to it than that,” says project head Maria Monastirioti.
“We will be offering education and training to women so they can utilize new technologies, generate innovative ideas and use social media to better present and market themselves, and to ensure they have more chances of surviving.”
Last December Mama’s Flavours met with 33 representatives of women’s cooperatives around the country, who were asked to fill in forms stating their main needs, the obstacles they face and the goals they aspire to.
“The enthusiasm we received was huge,” Monastirioti says, “and we are very determined to see this work.”
Indeed, Greece is only the first step of the initiative to support, train and empower women’s cooperatives – Ippoliti’s long-term goal is to create a Eu- ropean and Mediterranean network as well.
The site www.mamasflavours.com will launch in the coming weeks. * This article first appeared on www.greeceis.com. Greece Is is a Kathimerini Group publication.
Farmers harvest saffron in Kozani, on the plains of western Macedonia.