Fran­chis­ing seen as way out of cri­sis by in­vestors

Kathimerini English - - Focus -

In­vest­ments in fran­chis­ing in the pe­riod from 2013 to 2016 amounted to 90 mil­lion euros, with 700 new con­tracts signed, ac­cord­ing to a sur­vey con­ducted by KEM. The fig­ures show that the model of­fers a way out of the cri­sis for en­trepreneur­ship in Greece.

The area that saw the great­est investor in­ter­est was food and cater­ing (34.2 per­cent), fol­lowed by ser­vices (20.2 per­cent) and health and beauty (13.6 per­cent). Ap­parel and ac­ces­sories ac­counted for 8.77 per­cent.

The sur­vey showed that the bulk of re­spon­dents (77.23 per­cent) were ei­ther able to or in­tended to in­vest up to 100,000 euros. A to­tal of 13.86 per­cent in­tended to in­vest up to 200,000 euros and 3.96 per­cent be­tween 200,000 and 300,000 euros. One in 20 (4.95 per­cent) said they could in­vest more than 300,000 euros.

Most par­tic­i­pat­ing in­vestors (65.09 per­cent) ex­pressed their in­ter­est in en­ter­ing an agree­ment as fran­chisees. A sig­nif­i­cant rate of 21.7 per­cent re­sponded that they would like to op­er­ate as mas­ter fran­chisees, im­port­ing a for­eign brand to Greece, while 13.21 per­cent said they were in­ter­ested in de­vel­op­ing their own brand through fran­chis­ing, or be­com­ing fran­chisors.

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