House­holds save over 30 eu­ros per month from of­fers

Kathimerini English - - Focus -

house­hold saves an av­er­age of 375 eu­ros per an­num from su­per­mar­ket of­fers and dis­counts, ac­cord­ing to an an­nual sur­vey by the Re­search In­sti­tute of Re­tail Con­sumer Goods (IELKA). It found that most Greek con­sumers not only ac­tively search for dis­counts and prod­uct pro­mo­tions, but even go as far as choos­ing the su­per­mar­ket they shop at based on of­fers and not on any brand loy­alty. The big­gest sav­ings rate is achieved by con­sumers who spend the most money, with fam­i­lies buy­ing large quan­ti­ties to stock up be­ing the ones that ben­e­fit most.

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