Fur­ther con­cen­tra­tion seen in su­per­mar­kets

Kathimerini English - - Focus - DIMITRA MANIFAVA

The su­per­mar­ket sec­tor in Greece ex­pects to con­tinue its mar­ket con­cen­tra­tion that has been go­ing on for seven years now. This con­cen­tra­tion will take place on two lev­els: first, through the ac­qui­si­tion of small and medi­um­sized chains by larger ones, and, sec­ond, via their ex­pan­sion into ac­tiv­i­ties cur­rently dom­i­nated by small stores such as butch­ers and bak­eries, as well as food ser­vice out­lets.

“In the next three years, small and medium-sized chains will re­main un­der pres­sure. Some will be sold off and oth­ers will shut down,” says Aris­totelis Pan­teliadis, man­ag­ing di­rec­tor at Metro, which owns My­mar­ket and Metro Cash & Carry.

Large and medium-sized play­ers are ex­pected to po­si­tion them­selves in food and cater­ing busi­ness ac­tiv­i­ties where they still trail tra­di­tional out­lets. “This is a global trend for su­per­mar­kets, par­tic­u­larly re­gard­ing food ser­vice,” says Dick Boer, pres­i­dent and chief ex­ec­u­tive of­fi­cer of the Del­haize group, which con­trols AB Vas­silopou­los in Greece.

Su­per­mar­kets are cer­tain to make a se­ri­ous ef­fort to in­crease their share of an in­dus­try with a to­tal an­nual turnover of some 12.7 bil­lion euros.

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