Research entrepreneur...

(Innovation and Insight Exchange) in Atlanta last month where the best of the best convened to showcase and discuss new innovative approaches for market research.

It brought together new market researchers with major clients such as Coca Cola, Johnson & Johnson, Hallmark, AT&T, Lowes, Unilever and other billion-dollar enterprises. During the course of the conference, recognition with awards, one of which is the Ginny Valentine Award, were given to researchers.

Lambert, during an online panel discussion, shared her story of starting up her business in Guyana and one of the moderators nominated her for the Ginny Valentine Award and also wrote an article about Lambert which resulted in companies from other countries reaching out to her.

While Lambert was not among the six winners of the award, the judges decided to give a special honorary mention to PDC-Research and its team and the work they have done in Guyana. By the end of the conference, after hearing the company’s story, many associations reached out to Lambert and her company received an estimated US$100,000 in tokens such as year admissions to associations, conference access and books.

As to the way forward Lambert said she is “at home” with her career choice even though she sees herself as an “anomaly” since not many persons her age are interested in this career and not many women.

She and her team aim to break the ground when it comes to market research in Guyana and they are working on reestablishing links with universities directly so it would be easier to funnel into their system consultancies and part-time workers.

Lambert hopes to write a book on research methodology and get an honorary doctorate, she said the latter with a small laugh.

“We are young and we want to break free from tunnel vision. We want to experiment and we want to see what happens if we go on an alternate route. It is really and truly about changing the lens,” the enthusiastic young woman said.