Puma could of­fer Usain Bolt a job after last race

Weekend Mirror - - CHILDREN’S CORNER -

Puma

(PUMG.DE) could make Ja­maican sprint su­per­star Usain Bolt the head of its Caribbean busi­ness once he re­tires from athletics, the head of the Ger­man sports­wear firm was quoted as say­ing on Thurs­day.

“Usain Bolt could be even more im­por­tant for us when he stops run­ning,” Chief Ex­ec­u­tive Bjorn Gulden told the Han­dels­blatt daily in an in­ter­view. “I can even imag­ine that he could run our busi­ness in the Caribbean.”

Gulden has pre­vi­ously said Bolt, who has been spon­sored by Puma since he was 15, could be just as valu­able for the brand off the track, adding he would have more time for prod­uct de­vel­op­ment.

Big­ger ri­val Nike ( NKE. N) has built a multi- bil­lion dol­lar brand with re­tired bas­ket­ball player Michael Jor­dan, while Adi­das (ADSGn.DE) still uses for­mer Eng­land soc­cer star David Beck­ham to pro­mote its prod­ucts.

Bolt is due to run his last races at the World Athletics Cham­pi­onships in Lon­don this week and next - aim­ing to sign off with a fourth 100m ti­tle and a fifth 4x100m re­lay gold – tak­ing his world haul to 13 to add to his eight Olympic golds.

Bolt, who turns 31 later this month, said ear­lier this week he was look­ing for­ward to a new chap­ter.

“It’s go­ing to be hard, as track and field has been ev­ery­thing for me since I was 10 and it’s been a rush – but we’ll see where life takes me.”

He in­tends to stay close to athletics and is eye­ing some sort of rov­ing am­bas­sado­rial role, in­spir­ing the world’s youth to get in­volved in a sport he says is on the up after reach­ing “rock bot­tom” with the Rus­sian dop­ing cri­sis of two years ago.

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