Cof­fee and Geo­tou­rism

FROM THE EDI­TOR

Honduras Tips - - RUTA DEL CAFÉ - *Mau­ri­cio Mar­tí­nez

We be­gin this la­test is­sue with great news, the ex­por­ta­tion of cof­fee re­boun­ded by 22% du­ring the 20142015 har­vest, which re­pre­sents a 1.4 mi­llion growth over re­cor­ded num­bers from 20132014. The to­tal sa­les for 2014-2015 ca­me out to 6.3 mi­llion.

This pro­ves that cof­fee far­mers in Hon­du­ras ha­ve main­tai­ned their high stan­dards. Hon­du­ran cof­fee has reached such far cor­ners as Ger­many, Bel­gium, Italy, Ho­lland, Fran­ce, Uni­ted Sta­tes, Ko­rea and Ja­pan. It is not ne­ces­sary to tra­vel to the­se re­mo­te coun­tries in or­der to en­joy qua­lity cof­fee, rat­her you can do so right in Hon­du­ras com­ple­men­ted by a unique ex­pe­rien­ce in cof­fee plan­ta­tions. It is pre­ci­sely thanks to a pro­ject known as the Cof­fee Rou­te in Hon­du­ras that se­ve­ral farms and coope­ra­ti­ves in so­me cof­fee gro­wing re­gions of Hon­du­ras ha­ve joi­ned for­ces to dis­play their pas­sion for the en­ti­re pro­cess that in­vol­ves cul­ti­va­tion and cof­fee tas­ting.

The pro­ject be­gan in 2012 at a con­sul­ting le­vel by IHCAFE, and it was not un­til No­vem­ber 2013 that this ins­ti­tu­tion, along with the Hon­du­ran Ins­ti­tu­te of Tou­rism, IHT, both sig­ned an agree­ment to pro­mo­te the con­sum­ption of cof­fee pro­du­ced by small and me­dium cof­fee gro­wers th­roug­hout ho­tels in the country. One of the pro­ject’s goals is to de­ve­lop the link bet­ween the eco­no­mic de­ve­lop­ment and the as­so­cia­tion of tou­rism and cof­fee, ba­sed on the di­ver­si­fi­ca­tion of cof­fee plan­ta­tions in zo­nes of great in­fluen­ce, in­clu­ding its va­rious part­ners and ru­ral com­mu­ni­ties to gui­de the de­ve­lop­ment of sustainable tou­rism in the re­gion. In ot­her words, the goal is to show­ca­se the li­fe of far­mers by de­mons­tra­ting first hand ex­pe­rien­ce of plan­ting, ten­ding, har­ves­ting and pro­duc­tion of cof­fee.

You can al­so explore the su­rroun­ding areas and ex­pe­rien­ce va­rious ac­ti­vi­ties that are avai­la­ble at si­tes of his­to­ri­cal, na­tu­ral and tou­ris­tic va­lue. Anot­her im­por­tant fact worth no­ting is that bird­wat­ching is being con­si­de­red a new al­ter­na­ti­ve for cof­fee gro­wing re­gions that re­qui­re it. As you can see, the Cof­fee Rou­te is a full ex­pe­rien­ce worth ex­plo­ring. It in­vol­ves di­ving in­to the en­ti­re pro­cess in or­der to ap­pre­cia­te the va­lue of a cup of cof­fee. Don’t for­get to em­bark on your jour­ney with a good sip of Hon­du­ran cof­fee.

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