Digital Marketing Analyst

Economic Digest - - Contents Issue -

Responsibilities

• Optimize Digital Marketing campaign and Facebook/ Google promotion campaign performance, including KPIs setting and ROI tracking • Assist with data collection and reporting • Analyze data to make insight and suggest campaign strategy • Plan, execute and measure experiments and conversion tests

Requirements

• Degree holder, preferably in Digital Marketing, Statistics or other related discipline • 1- 2 year working experience in digital marketing, statistics or analytics aspect • Experience in Google Analytics, Facebook Analytics, BI tools would be advantageous • Excellent communication skills and presentations skills for analysis result and suggestion • With results-driven positive attitude • Strong numeric and logical sense • Strong Excel skills • Good command of written and spoken Chinese and English

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