Ultimate Test Of Man & Machine

2017 Rolex 24 at DAYTONA race report

Rolex’s connection to Daytona dates back to the early 20th century. Daytona Beach is a city on Florida’s Atlantic coast and is world renowned for hosting iconic NASCAR races. The long, flat and firm Daytona Beach played host to 14 land speed records in the early 20th century, five of which were set by Sir Malcolm Campbell, including his fastest official record of 276mph in 1935 at the wheel of his mighty Bluebird with a Rolex on his wrist. The partnership was formed in 1992 and Rolex became the Official Timepiece and Title Sponsor of the 24-hour Daytona classic, further strengthening the link between the race and the Rolex Oyster Perpetual Cosmograph Daytona watch.