The World’s Largest Bu­gatti Showroom

Bu­gatti UAE’S new ad­dress spans an area of 240 square me­tres

Golf Asia - - LUXE SCENE -

The French su­per sports car man­u­fac­turer’s fa­cil­ity in Dubai is the 15th location in the brand’s global deal­er­ship net­work. Bu­gatti’s long­stand­ing sales and ser­vice part­ner in the UAE is Al Habtoor Mo­tors and with 30 or­ders or 26 per­cent of or­ders re­ceived for the Ch­i­ron, Bu­gatti UAE is the brand’s most suc­cess­ful deal­er­ship un­der­scor­ing the high im­por­tance of the Ara­bian peninsula as one of Bu­gatti’s key sales mar­kets.

Al Habtoor Mo­tors has been the of­fi­cial dealer part­ner of the French lux­ury brand for the United Arab Emi­rates since 2006 and a Bu­gatti Ser­vice Part­ner of Ex­cel­lence since 2013. And with about 55 ve­hi­cles, they also have the largest Vey­ron fleet. Sul­tan Al Habtoor, Pres­i­dent of Al Habtoor Mo­tors, em­pha­sised how proud his com­pany was to rep­re­sent the Bu­gatti brand. “The UAE is al­ways striv­ing to be the best. Our tar­get was there­fore to bring the largest, most beau­ti­ful Bu­gatti showroom to the heart of Dubai. Here, our exquisite clien­tele can ex­pe­ri­ence the unique na­ture of this fan­tas­tic brand in all its facets.”

Bu­gatti UAE has cre­ated a Bu­gatti world in Dubai for its de­mand­ing clients, with an area of 240 square me­tres. It is not only the size of the deal­er­ship that is im­pres­sive; the en­trance is also very im­pos­ing. It fea­tures the leg­endary Bu­gatti horse­shoe, this de­sign el­e­ment, which can be found on a Bu­gatti’s ra­di­a­tor grille, is al­most 4 me­tres high. In­side the build­ing cus­tomers and guests are wel­comed into a spe­cially de­signed lounge area equipped with fur­ni­ture from the Bu­gatti Home Col­lec­tion. Here, cus­tomers can con­fig­ure their Ch­i­ron in a pri­vate at­mos­phere. The ex­tra­or­di­nary tech­ni­cal achieve­ments and de­sign of the Ch­i­ron are pre­sented us­ing ex­hibits and an­i­ma­tions on large screens. In the her­itage sec­tion, vis­i­tors can learn about the Bu­gatti brand val­ues – Art, Forme, Tech­nique.

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