Ap­ple Or­chard Road

The first store in South­east Asia opens in Sin­ga­pore

Golf Asia - - LUXE SCENE -

Ap­ple Or­chard Road opened to thou­sands of cus­tomers, some even queued overnight to be the first and have the best chance to ex­plore Ap­ple’s first store in South­east Asia. Brav­ing the heat and hu­mid­ity as early as the night be­fore, cus­tomers were greeted by Ap­ple’s An­gela Ahrendts, the com­pany’s Se­nior Vice Pres­i­dent of Re­tail and the store’s 237 em­ploy­ees when doors opened. With a unique 25-foot canopy and con­sist­ing of two levels, the sprawl­ing new Ap­ple Store also runs on 100 per cent clean en­ergy through the use of rooftop so­lar pan­els, and the store’s 120-foot glass fa­cade blurs the bar­rier be­tween in­side and out, while 16 in­te­rior trees con­tinue the city’s lush green­ery theme through­out the space. On the ground floor or street level, one can ex­pe­ri­ence and buy the lat­est iphones, ipads, Mac­books, imacs and ac­ces­sories such as phone cases. Twin curved Castagna stone stair­cases, the ar­chi­tec­tural high­lights of Ap­ple Or­chard Road, lead shop­pers into the sec­ond floor to a large cre­ative space named The Fo­rum, a space where Ap­ple will con­duct 60 free hands-on ses­sions such as iphone pho­tog­ra­phy and ipad il­lus­tra­tions. Ap­ple Or­chard Road is lo­cated at 270 Or­chard Rd, Sin­ga­pore 238857.

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