Fer­rari Mu­seum Maranello

New spa­ces and ex­hi­bi­tions “Un­der the Skin” and “In­fi­nite Red” un­veiled

Golf Asia - - LUXE SCENE -

The Fer­rari Mu­se­ums en­joyed a record year in 2016 with more than 478,000 vis­i­tors, of whom 344,000 came to Maranello. So also in or­der to cope with a grow­ing pub­lic, the Mu­seum’s spa­ces have been ex­tended by more than 600 square me­tres to a to­tal of 4,100 square me­tres, cre­at­ing a new wing that con­nects to the ex­ist­ing struc­ture by means of a great con­tin­u­ous glass fa­cade, and a new mu­seum itin­er­ary. In ad­di­tion, a mul­ti­func­tional space of about 300 square me­tres has been built, which can host up to 250 peo­ple for events, con­ven­tions and ed­u­ca­tional ac­tiv­i­ties. The re­fresh­ments area and the Fer­rari Store are also com­pletely new.

Two new ex­hi­bi­tions, “Un­der the Skin” and “In­fi­nite Red”, cel­e­brate Fer­rari on its 70th an­niver­sary. The “Un­der the Skin” ex­hi­bi­tion, cre­ated in part­ner­ship with the Lon­don De­sign Mu­seum, re­counts the cre­ative and

en­gi­neer­ing devel­op­ment of Fer­rari down the years through a series of ex­cep­tional cars be­gin­ning with the 125 S, the mar­que’s first car. Some tech­ni­cal draw­ings from the his­tor­i­cal archive of the Pranc­ing Horse and the en­gines on dis­play re­veal the de­sign process of cars of all eras, cast­ing an un­prece­dented eye over the en­gi­neer­ing work hid­den be­hind their ex­te­rior beauty. De­sign mod­els and the Wind Gallery also show the evo­lu­tion of styles and tech­nolo­gies down the years, re­call­ing how Enzo Fer­rari was at the fore­front of ex­per­i­ment­ing with new sci­en­tific tech­niques.

The “In­fi­nite Red” ex­hi­bi­tion cel­e­brates the 70-year his­tory of the Pranc­ing Horse with some of Maranello’s most exclusive cre­ations for track and road. The For­mula One cars on dis­play have a long series of vic­to­ries to their name: from the 500 F2, with which Al­berto As­cari won for Fer­rari the first world driv­ers’ ti­tle in 1952, to the F2004, the Fer­rari that won the most GPS in his­tory (15, like the F2002) and con­cluded Michael Schu­macher’s epic run of world ti­tles, and fi­nally the F2008, which won the World Con­struc­tors’ Cham­pi­onship. Among the GT cars, vis­i­tors can ad­mire var­i­ous mod­els from the 250 fam­ily, such as the 250 GT Ber­linetta “Tdf”, which dom­i­nated races in the sec­ond half of the 1950s, its evo­lu­tion the 250 GT Ber­linetta SWB and the 250 GTO, a col­lec­tors’ favourite. Then down to the present, the ex­hi­bi­tion fea­tures a num­ber of lim­ited spe­cial series such as the F50, the Enzo and the lat­est, the La­fer­rari, also present in the non-ho­molo­gated FXX K ver­sion for exclusive use on track.

The ex­hi­bi­tion “Un­der the Skin” will re­main at Maranello un­til Novem­ber 2017, while “In­fi­nite Red” is open un­til the end of the year.

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