New Pin­na­cle Of Lux­ury Re­tail

The largest Rolls-royce Mo­tor Cars showroom in Aus­tralia

Golf Asia - - LUXE SCENE -

Rolls-royce Mo­tor Cars launched their largest showroom in Asia Pa­cific out­side of Main­land China, in Rich­mond, Mel­bourne. To cel­e­brate the oc­ca­sion, the avant-garde ‘Dawn – In­spired by Fash­ion’ su­per-lux­ury Drop­head Coupé was also un­veiled. Mr. Ian Grant, Asia Pa­cific Re­gional Sales Man­ager for Rolls-royce Mo­tor Cars, presided over the launch, to­gether with the ex­ec­u­tive team from Zagame Au­to­mo­tive Group Pty Ltd, the sole deal­er­ship for Rolls-royce Mo­tor Cars in

the state of Vic­to­ria, Aus­tralia.

The new showroom lo­cated along Swan Street in Rich­mond, is housed in a pur­pose built, in­no­va­tive space. The new fa­cil­ity rep­re­sents the new pin­na­cle of lux­ury re­tail in Mel­bourne, with a ground­floor car show­case, a six-car dis­play space in a beau­ti­ful first-floor showroom, un­der­cover cus­tomer park­ing as well as 15 long-term car stor­age spa­ces ex­clu­sively for cus­tomers.

Re­flect­ing on the Zagame tra­di­tion of pro­vid­ing sub­lime cus­tomer ser­vice, the showroom also fea­tures a fully stocked bar, a full-ser­vice café and life­style-themed el­e­ments in their Be­spoke lounge to match the chic so­phis­ti­ca­tion of the city per­fectly. A Rolls-royce Mo­tor Cars Own­er­ship Ser­vices Cen­tre is also housed within the premises, where qual­i­fied tech­ni­cians en­sure fast, ac­cu­rate ser­vic­ing and main­te­nance on all ve­hi­cles with three ded­i­cated ser­vice bays for Rolls-royce ve­hi­cles.

The new house of Rolls-royce in Mel­bourne was a nat­u­ral choice for the Aus­tralian de­but of ‘Dawn – In­spired by Fash­ion’, a col­lec­tion of Be­spoke su­per­lux­ury Drop­head Coupés that ex­press the spir­ited youth­ful­ness of Rolls-royce Dawn as an at­ti­tude it shares with some of the world’s most cel­e­brated, avant­garde fash­ion de­sign­ers. The Rolls-royce ‘Dawn – In­spired by Fash­ion’ re­vealed to Aus­tralian au­di­ences is fin­ished in a clas­sic com­bi­na­tion of An­dalu­sian White and Mugello Red. This lim­ited edition com­mis­sioned col­lec­tion car has closed its or­der books in May 2017, mak­ing this piece the only one avail­able in Aus­tralia.

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