BMWART Car Reloaded

Chi­nese mul­ti­me­dia artist Cao Fei takes the series into the 21st Cen­tury by go­ing dig­i­tal

Golf Asia - - LUXE SCENE -

Fol­low­ing the con­tri­bu­tions by Jeff Koons and John Baldessari, Cao Fei is the youngest and first Chi­nese artist ever to cre­ate a BMW Art Car. By em­ploy­ing aug­mented and vir­tual re­al­ity, the in­ter­na­tion­ally ac­claimed Chi­nese mul­ti­me­dia artist ad­dresses the fu­ture of mo­bil­ity such as au­ton­o­mous driv­ing, air­borne cars and dig­i­tal­iza­tion. In the pres­ence of Dr Ian Robert­son, Mem­ber of the Board of Man­age­ment of BMW AG, and hun­dreds of in­vited guests, the BMW Art Car #18 was re­vealed at the Min­sheng Art Mu­seum in Bei­jing on May 31.

Cao Fei’s work is a re­flec­tion on the speed of change in China, on tra­di­tion and fu­ture. With her BMW Art Car project, she delves into a tra­jec­tory span­ning thou­sands of years, pay­ing trib­ute to Asia’s an­cient spir­i­tual wis­dom as it swiftly spreads out into the third mil­len­nium. The mul­ti­me­dia artist ap­proached the BMW Art Car in a way typ­i­cal for her artis­tic prac­tice, build­ing a par­al­lel uni­verse. The body of work con­sists of three dif­fer­ent com­po­nents: a video fo­cus­ing on a time trav­el­ling spir­i­tual prac­ti­tioner, aug­mented re­al­ity fea­tures pic­tur­ing colourful light par­ti­cles, ac­ces­si­ble via a ded­i­cated app (App Store: key­word “BMW Art Car #18”), and the BMW M6 GT3 race car in its orig­i­nal car­bon black. Pay­ing trib­ute to the car­bon fi­bre struc­ture of the race car chas­sis, Cao Fei’s holis­tic use of a non-re­flec­tive black in­cor­po­rates the car into the pos­si­bil­i­ties of the dig­i­tal world.

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