SAMSUNG THE FRAME
Televisions today have transformed into works of art. As consumers focus more on design aesthetics, the entertainment staple has turned into a stylish overhaul to fit seamlessly into any lifestyle and routines. With an effort to make your television customisable to your space, Samsung Malaysia Electronic introduces The Frame in Malaysia. The new lifestyle TV beautifies any living space, and is designed to live in harmony with the homeowner’s interior décor. Pushing the boundaries of a traditional TV, The Frame provides homeowners more than just a screen to enjoy their favourite programmes; it is also a statement piece. The Frame’s line-up includes 55-inch and 65-inch models. Instead of fading to black like a conventional TV when powered off, The Frame displays bespoke works of art. Through its Art Mode feature, The Frame can display 100 exclusive works of art by 37 renowned designers or precious family photos, all of which can easily be controlled via a Smartphone application. The Frame display is equipped with a brightness sensor, which allows customisable displayed contents on-screen to adjust to the natural levels of light that are in the room, giving it the appearance of a picture frame on the wall. To ensure that The Frame enhances the ambiance and décor of any living space, it consists of customisable frame options including Walnut, Beige wood and White, providing users with the flexibility to match their TV to their interior. For more information on The Frame TV, please visit www.samsung.com/my/tvs/frametv.