Provocative, Elegant And Purely Lexus
The Lexus LC represents a shift in Lexus’ engineering and design direction
The first-ever Lexus LC was launched in Singapore at the Lexus Popup Showcase at the Wisma Atria shopping mall. The flagship sports coupe with sophisticated styling, performance and craftsmanship expected from Lexus is inspired by the acclaimed LF-LC concept debuted in 2012, and marks the beginning of a new phase for Lexus. The Lexus LC will be available in 2 powertrains in Singapore, namely LC 500 – 5.0-litre naturally aspirated V8 engine and LC Hybrid – 3.5-litre V6 engine with new Multi Stage Hybrid System.
Featuring the Lexus LC, the Lexus Pop-up Showcase at Wisma Atria along Singapore’s most prominent and prestigious shopping belt, was an experiential gallery that interprets Lexus’ brand values, translating
it into a stimulating engagement of senses and guests were invited to embark on this multisensory journey. From an edible art installation exhibiting the emotive colours of the Lexus LC, to a scent curation corner where guests were able to curate their own unique scent, these activities demonstrated the brand’s new tagline, “Experience Amazing”, whilst showcasing the LC’S dynamic characteristics.
The launch was another effort in alignment with Lexus’ new brand direction where its vision is to create amazing experiences by transforming functional experience into an emotional connection with guests at every stage of their ownership. More than just an automotive brand, this overarching mission is the driving force behind everything it does, setting Lexus apart and establishing its uniqueness through Brave Design that requires courage to stand out; Exhilarating Performance that delivers unique sensation of Lexus; Imaginative Technology that applies new innovation in unimaginable ways; and Takumi Craftsmanship that aims for perfection in every craft.