Callaway's Epic Launch
Regional partners and members of the media gather in Bangkok for event
Through an epic event held in Bangkok, Thailand with invited guests and valued partners, Leonian announced the arrival and availability of Callaway’s Epic series of clubs, namely the Epic Star & Epic Pro Irons, Epic Star Hybrids, GBB Epic Forged Drivers and Odyssey O-works putters for the region.
Not mere updates to previous models, the new irons involved more than 70 people including engineers, metallurgists, industrial designers, Tour pros, professional club fitters in conceptualizing, developing, refining, and testing to create a player’s shaped head that for the first time, incorporated all of Callaway’s best performance-enhancing technologies – Face Cup for increased ball speed; Standing Wave for easy launch; Exo-cage body structure for increased forgiveness. The result would combine the sleek appearance, feel and workability of a player’s iron with the distance and forgiveness of a game-improvement iron. Like the Epic driver, these irons required several “firsts” to come together to create a new head design that offers the best performance package of any iron in Callaway history.
As with the Epic Pro and Epic irons, Callaway’s R&D team went deeper than ever before to elevate hybrid performance with the new Epic hybrid. This is the first Callaway hybrid to employ triaxial carbon composite crown technology, the same crown material used to help fuel the groundbreaking performance of the Epic drivers and fairway woods. By itself, the triaxial crown in these hybrids helped open the door to a new level of distance and playability.