Call­away's Epic Launch

Re­gional part­ners and mem­bers of the me­dia gather in Bangkok for event

Golf Asia - - GOLFING SCENE -

Through an epic event held in Bangkok, Thai­land with in­vited guests and val­ued part­ners, Leo­nian an­nounced the ar­rival and avail­abil­ity of Call­away’s Epic se­ries of clubs, namely the Epic Star & Epic Pro Irons, Epic Star Hy­brids, GBB Epic Forged Driv­ers and Odyssey O-works put­ters for the re­gion.

Not mere up­dates to pre­vi­ous mod­els, the new irons in­volved more than 70 peo­ple in­clud­ing en­gi­neers, met­al­lur­gists, in­dus­trial de­sign­ers, Tour pros, pro­fes­sional club fit­ters in con­cep­tu­al­iz­ing, de­vel­op­ing, re­fin­ing, and test­ing to cre­ate a player’s shaped head that for the first time, in­cor­po­rated all of Call­away’s best per­for­mance-en­hanc­ing tech­nolo­gies – Face Cup for in­creased ball speed; Stand­ing Wave for easy launch; Exo-cage body struc­ture for in­creased for­give­ness. The re­sult would com­bine the sleek ap­pear­ance, feel and work­a­bil­ity of a player’s iron with the dis­tance and for­give­ness of a game-im­prove­ment iron. Like the Epic driver, these irons re­quired sev­eral “firsts” to come to­gether to cre­ate a new head de­sign that of­fers the best per­for­mance pack­age of any iron in Call­away his­tory.

As with the Epic Pro and Epic irons, Call­away’s R&D team went deeper than ever be­fore to el­e­vate hy­brid per­for­mance with the new Epic hy­brid. This is the first Call­away hy­brid to em­ploy tri­ax­ial car­bon com­pos­ite crown tech­nol­ogy, the same crown ma­te­rial used to help fuel the ground­break­ing per­for­mance of the Epic driv­ers and fair­way woods. By it­self, the tri­ax­ial crown in these hy­brids helped open the door to a new level of dis­tance and playa­bil­ity.

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