Ecco At The Sime Darby LPGA 2017
An exciting week filled with activities for fans of the brand
Ecco welcomed all players and spectators of the Sime Darby LPGA for the first time as the Official Footwear of the event. In collaboration with Transview Golf Sdn Bhd, Ecco’s exclusive distributor in South East Asia (SEA), the event week kicked off with Ecco welcoming all their brand ambassadors to this part of the region.
A Facebook contest, in conjunction with a behind-the-scenes photo shoot with Lydia Ko on Monday of the event week was launched on social media. Ecco also gave away a pair of weekend passes to 5 lucky winners, and all they needed to do was to answer the question posted correctly, tag their friends in the comments section of the post and follow the other contest mechanics in order to stand a chance.
Over at the Sponsors’ Village, Ecco was a big part of the action with a wide selection of footwear on display and on offer. Ecco also took the opportunity to introduce their latest range of innovative footwear to the local fans. Transview Golf on behalf of Ecco was also having special giveaways for spectators and fans that visited the Ecco booth. Each spectator who signed up to receive the latest news and updates from Transview Golf MY received a RM100 Ecco cash voucher!
Arguably the highlight of the booth were meet and greet sessions specially arranged by Ecco, fans managed to get up-close to 2016 Manulife LPGA Classic winner - Caroline Masson who has been Ecco’s golf ambassador since 2012. And on Saturday afternoon, former World No.1, Lydia Ko paid a surprise visit to the Ecco booth. Ko’s visit naturally attracted a huge crowd where fans and members of the media, all wanting to have their photos taken with the golfing superstar. Ko is the latest addition to the Ecco family and she started her 2017 season competing in Ecco golf shoes.
Elaborating on plans for 2018 in this region, Mr Frankie Choo, Director of Transview Golf said, “We are indeed happy that Ecco has decided to be part of this tournament for the first time and to be their partner, we hope the fans have had a great week…. For all hardcore Ecco fans out there, we can now reveal on behalf of Ecco that the next generation of BIOM will arrive in early 2018. With Natural Motion technology, amazing YAK leather and a new ground breaking outsole that will take comfort to a whole new level, it is definitely something to look forward to.”