Ecco At The Sime Darby LPGA 2017

An ex­cit­ing week filled with ac­tiv­i­ties for fans of the brand

Golf Asia - - GOLFING SCENE -

Ecco wel­comed all play­ers and spec­ta­tors of the Sime Darby LPGA for the first time as the Of­fi­cial Footwear of the event. In col­lab­o­ra­tion with Transview Golf Sdn Bhd, Ecco’s ex­clu­sive dis­trib­u­tor in South East Asia (SEA), the event week kicked off with Ecco wel­com­ing all their brand am­bas­sadors to this part of the re­gion.

A Facebook con­test, in con­junc­tion with a be­hind-the-scenes photo shoot with Ly­dia Ko on Mon­day of the event week was launched on so­cial me­dia. Ecco also gave away a pair of week­end passes to 5 lucky win­ners, and all they needed to do was to an­swer the ques­tion posted cor­rectly, tag their friends in the com­ments sec­tion of the post and fol­low the other con­test me­chan­ics in order to stand a chance.

Over at the Spon­sors’ Vil­lage, Ecco was a big part of the ac­tion with a wide se­lec­tion of footwear on dis­play and on of­fer. Ecco also took the op­por­tu­nity to in­tro­duce their lat­est range of in­no­va­tive footwear to the lo­cal fans. Transview Golf on be­half of Ecco was also hav­ing spe­cial give­aways for spec­ta­tors and fans that vis­ited the Ecco booth. Each spec­ta­tor who signed up to re­ceive the lat­est news and up­dates from Transview Golf MY re­ceived a RM100 Ecco cash voucher!

Ar­guably the high­light of the booth were meet and greet ses­sions spe­cially ar­ranged by Ecco, fans man­aged to get up-close to 2016 Man­ulife LPGA Clas­sic win­ner - Caro­line Mas­son who has been Ecco’s golf am­bas­sador since 2012. And on Satur­day af­ter­noon, for­mer World No.1, Ly­dia Ko paid a sur­prise visit to the Ecco booth. Ko’s visit nat­u­rally at­tracted a huge crowd where fans and mem­bers of the me­dia, all want­ing to have their pho­tos taken with the golf­ing su­per­star. Ko is the lat­est ad­di­tion to the Ecco fam­ily and she started her 2017 sea­son com­pet­ing in Ecco golf shoes.

Elab­o­rat­ing on plans for 2018 in this re­gion, Mr Frankie Choo, Di­rec­tor of Transview Golf said, “We are in­deed happy that Ecco has de­cided to be part of this tour­na­ment for the first time and to be their part­ner, we hope the fans have had a great week…. For all hard­core Ecco fans out there, we can now re­veal on be­half of Ecco that the next gen­er­a­tion of BIOM will ar­rive in early 2018. With Nat­u­ral Mo­tion tech­nol­ogy, amaz­ing YAK leather and a new ground break­ing out­sole that will take com­fort to a whole new level, it is def­i­nitely some­thing to look for­ward to.”

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