The Ice Legacy Project

Pro­mot­ing cli­mate change aware­ness

Golf Asia - - LUXE SCENE -

By sup­port­ing the Ice Legacy project by Borge Ous­land, the only man to have crossed the North and South poles alone, and young ad­ven­turer Vin­cent Col­liard, Alpina hopes to pro­mote the pro­tec­tion of the glaciers, an en­vi­ron­men­tal and cli­mate is­sue that is dire yet lit­tle known. Com­mit­ment, Re­spect and Com­mu­ni­ca­tion - val­ues that are near and dear to the brand fa­mously rep­re­sented by the red tri­an­gle - are echoed in this un­prece­dented chal­lenge. It com­bines ath­letic prow­ess, hu­man ad­ven­ture and the shar­ing of knowl­edge about the po­lar en­vi­ron­ment with as many peo­ple as pos­si­ble, so that fu­ture gen­er­a­tions may en­joy the fas­ci­nat­ing and price­less legacy of glaciers and ice caps.

Ex­plorer-am­bas­sadors of this am­bi­tious project, leg­endary Nor­we­gian Borge Ous­land and French­man Vin­cent Col­liard, have set to cross 20 of the largest glaciers in the world on skis, in a nearly 10-year epic jour­ney that will take them from Rus­sia to Alaska, and from Patag­o­nia to Pak­istan. Re­layed by so­cial net­works and me­dia across the globe, the ad­ven­ture will be shared to give max­i­mum ex­po­sure to an is­sue that has be­come a cri­sis for hu­man­ity. The goal is to help raise pub­lic aware­ness, gar­ner the at­ten­tion of gov­ern­ments and give a louder voice to sci­en­tists, in the hope of in­creas­ing ef­forts

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