Mclaren LAT_56

A multi-faceted part­ner­ship

Golf Asia - - LUXE SCENE -

Mclaren has gone into a new fouryear part­ner­ship with LAT_56, the pre­mium travel lug­gage brand. LAT_56, head­quar­tered in Scot­land and founded by award-win­ning de­signer Kevin Fox, joins Mclaren’s part­ner ros­ter in a multi-faceted agree­ment that sees the two com­pa­nies en­joy both a part­ner re­la­tion­ship and a joint li­cens­ing agree­ment.

The part­ner­ship will see the en­tire Mclaren race team carry LAT_56 lug­gage items from across its range as it em­barks on the 2018 racing sea­son and be­yond. In ad­di­tion to be­ing seen in air­ports and the pad­dock at grand prix venues all over the world, this new and ex­clu­sive dual-branded ‘Mclaren LAT_56’ range of pre­mium travel prod­ucts will also be sold as of­fi­cial li­censed prod­ucts, avail­able to pur­chase on­line via the Mclaren Store and Lat56.com.

The new ‘Mclaren LAT_56’ col­lec­tion, which in­cludes suit­cases, duf­fels, wheeled carry-ons, checkin bags, lap­top bags, gar­ment bags, brief­cases, back­packs and wash bags will be avail­able for pre-order ahead of the new sea­son.

Eric Boul­lier, Mclaren Racing Di­rec­tor said, “We’re de­lighted to wel­come an­other pre­mium part­ner to Mclaren’s port­fo­lio, and par­tic­u­larly a multi-year

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