A multi-faceted partnership
Mclaren has gone into a new fouryear partnership with LAT_56, the premium travel luggage brand. LAT_56, headquartered in Scotland and founded by award-winning designer Kevin Fox, joins Mclaren’s partner roster in a multi-faceted agreement that sees the two companies enjoy both a partner relationship and a joint licensing agreement.
The partnership will see the entire Mclaren race team carry LAT_56 luggage items from across its range as it embarks on the 2018 racing season and beyond. In addition to being seen in airports and the paddock at grand prix venues all over the world, this new and exclusive dual-branded ‘Mclaren LAT_56’ range of premium travel products will also be sold as official licensed products, available to purchase online via the Mclaren Store and Lat56.com.
The new ‘Mclaren LAT_56’ collection, which includes suitcases, duffels, wheeled carry-ons, checkin bags, laptop bags, garment bags, briefcases, backpacks and wash bags will be available for pre-order ahead of the new season.
Eric Boullier, Mclaren Racing Director said, “We’re delighted to welcome another premium partner to Mclaren’s portfolio, and particularly a multi-year