The Chang­ing Face Of Lux­ury

Its evo­lu­tion and the ul­tra-high net worth in­di­vid­u­als

Golf Asia - - LUXE LIFESTYLE SCENE -

On 10 Novem­ber 2017, a hand­ful of lux­ury jour­nal­ists, to­gether with Brenda Pek, Di­rec­tor of Mar­ket­ing, BMW Asia, An­thony Seow, Man­ag­ing Di­rec­tor, Cards and Un­se­cured Loans at DBS, and Chris Cong, CEO, ION Or­chard Turn De­vel­op­ments Pte Ltd, got to­gether over flaky crois­sants and Eggs Floren­tine for an in­sight­ful break­fast round­table dis­cus­sion on the chang­ing face of lux­ury, as well as the habits of Ul­tra High Net Worth In­di­vid­u­als (UHNWIS) in Sin­ga­pore.

The lively dis­cus­sion cen­tered on how providers of lux­ury goods and ser­vices go the ex­tra mile to at­tract and re­tain cus­tomers, as well as shar­ing ob­ser­va­tions on chang­ing habits, be­hav­iour, and ex­pec­ta­tions. Mean­while, other top­ics that were brought into the dis­cus­sion ranged from ap­peal­ing to af­flu­ent mil­len­ni­als and re­la­tion­ship build­ing to dig­i­tal ini­tia­tives and the bright fu­ture of lux­ury.

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