The Changing Face Of Luxury
Its evolution and the ultra-high net worth individuals
On 10 November 2017, a handful of luxury journalists, together with Brenda Pek, Director of Marketing, BMW Asia, Anthony Seow, Managing Director, Cards and Unsecured Loans at DBS, and Chris Cong, CEO, ION Orchard Turn Developments Pte Ltd, got together over flaky croissants and Eggs Florentine for an insightful breakfast roundtable discussion on the changing face of luxury, as well as the habits of Ultra High Net Worth Individuals (UHNWIS) in Singapore.
The lively discussion centered on how providers of luxury goods and services go the extra mile to attract and retain customers, as well as sharing observations on changing habits, behaviour, and expectations. Meanwhile, other topics that were brought into the discussion ranged from appealing to affluent millennials and relationship building to digital initiatives and the bright future of luxury.