MERCEDES BENZ AF­TER-WORK GOLF CUP

Golf Asia - - GOLFING BUZZ -

With The R&A, one of golf's two gov­ern­ing bodies, Mercedes-benz has gained a sup­porter whose ex­per­tise and in­no­va­tive drive will fos­ter the devel­op­ment of the Mercedes Benz Af­ter-work Golf Cup (MBAWGC). The R&A, which works with 156 af­fil­i­ated or­gan­i­sa­tions in 143 coun­tries with more than 36 mil­lion golfers, fo­cuses on gov­ern­ing the sport, over­see­ing the Rules of Golf, run­ning The Open, the Ri­coh Women's Bri­tish Open and a se­ries of pres­ti­gious ama­teur cham­pi­onships and in­ter­na­tional matches and sup­port­ing the devel­op­ment of golf.

The nine hole se­ries, which has proven to work in Ger­many at some 3,200 tour­na­ments on more than 300 golf cour­ses with some 75,000 par­tic­i­pants, is now des­tined to gain in in­ter­na­tional im­por­tance. The Af­ter-work Golf Cup or AWGC con­cept, which is al­ready firmly es­tab­lished in Ger­many, is a for­mat for work­ing golfers. As a re­sult, com­pet­i­tive nine hole golf can be played on week­days com­menc­ing at ap­prox­i­mately 5pm. The for­mat makes it pos­si­ble to pur­sue the pas­sion for golf even when leisure time is limited. Tour­na­ments in Swe­den, Ar­gentina, South Africa amongst other coun­tries high­light the in­ter­na­tional suc­cess of the AWGC.

“The Mercedes-benz Af­ter Work Golf Cup is a pi­o­neer­ing new com­pe­ti­tion which en­ables golfers around the world to play the sport in an ex­cit­ing and con­ve­nient way,” says Martin Slum­bers, Chief Ex­ec­u­tive of The R&A. “Nine hole golf is con­tin­u­ing to grow in pop­u­lar­ity among golfers world­wide, so we are very pleased to sup­port Mercedesbenz in of­fer­ing golfers more opportunities to en­joy this shorter for­mat of the game, both so­cially and com­pet­i­tively.”

“Mercedes-benz is proud to be title spon­sor of the in­ter­na­tional Mercedes-benz Af­ter Work Golf Cup se­ries. That nine hole tour­na­ments are not just a short-term trend but a real al­ter­na­tive to clas­sic 18-hole tour­na­ments es­pe­cially for our tar­get group has been proven over the last five years in the pi­o­neer mar­ket Ger­many”, says Jens Thiemer, Vice Pres­i­dent Mar­ket­ing Mercedes-benz Cars. “We are ex­cited to roll-out this mod­ern, dig­i­tal golf plat­form in­ter­na­tion­ally, as we are con­vinced it meets cur­rent needs and will shape the game in the fu­ture, both mar­ket­ing-wise and golf-wise.”

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